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Managing Depositors and Deposit Flows
During the Economic Fallout of a Pandemic

Thursday, July 23, 2020 | 11:00 – 12:00 p.m. EST

Presented by: Janet Lockwood, President, Parliment Consulting Services

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Managing deposit costs is more than just pricing. In this second session of the two-part webinar series presented by Parliment Consulting Services, Janet Lockwood will present analytical tools to help you manage deposits in this low-rate environment.

It requires the retail tools of market segmentation and product differentiation techniques in order to price rate sensitive vs. non-rate sensitive customers. Starting with a decile distribution of depositors for each deposit product line will help you build a profile of high balance depositors. With a focus on non-maturity deposits, Janet will use marginal cost/savings analysis to help you fund your balance sheet at the lowest marginal cost.

Janet, along with her partner Dr. Tom Parliment, is a long-standing colleague of the FHLBNY and has helped many members reshape their deposit strategies through our annual financial planning workshops. She has a deep-rooted understanding of the membership and their needs. This informative session is not to be missed!

After registering, you will receive a personal confirmation email containing system requirements and a link to view the webinar. If you do not receive this email or have issues registering, please contact Alissa Elfant at [email protected].

Should you have any questions, contact your Relationship Manager at (212) 441-6700.

We look forward to your attendance.

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